Edwina Hörl
Collections
Projects
Publications
Shops
Friends & Partners
Contact
Home
  • fkk
  • schonen
  • ~poi
  • kiki
  • mimi
  • untitled
  • piratery-garderobbery
  • kuroneko
  • evergreen
  • hadaka no oosama
  • ringelspiel
  • yoyogi yoga
MIMI - AN APPEAL TO BREAKUP

The global circulation of stylistic elements, as seen in the example of fashion, faces a new phenomenon: that of local circulation, the continuation of local narratives, which also continue to live through traditional clothing. These contradictions become apparent in the MiMi-collection as symbols of mobility visualizing the present moment: of tradition – as an amazement about „it has been like that“ – as if it had already disappeard – as if one was the last witness of it; linked with the presence of globalism – the net of interchanges, the continual transformations and compulsory consumption.

MiMi = Mi like in Mi-gration, Mi-x or in Mi-nority
MiMi = stands in Japanese for THE EAR

sylvia kafehsy


» read more in german
» read more in english
» read more in japanese
» download mimi brochure


art direction / so+ba
photography / toshiki senoue
styling / hiromi sugiura
hair make-up / suguru choukan
models / mari takahashi, jess mantell, yuko wakana, sawamura, izaba

collection
pattern / sonoko kato, naoko ogata
assistance / yuko wakana
knit / chika sai (squnabicona)