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MiMi – an appeal to breakup
Sylvia Kafehsy

The global circulation of stylistic elements, as seen in the example of fashion, faces a new phenomenon: that of local circulation, the continuation of local narratives, which also continue to live through traditional clothing. These contradictions become apparent in the MiMi-collection as symbols of mobility visualizing the present moment: of tradition – as an amazement about „it has been like that“ – as if it had already disappeard – as if one was the last witness of it; linked with the presence of globalism – the net of interchanges, the continual transformations and compulsory consumption.

MiMi = Mi like in Mi-gration, Mi-x or in Mi-nority
MiMi = stands in Japanese for THE EAR


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art direction / so+ba
photography / toshiki senoue
styling / hiromi sugiura
hair make-up / suguru choukan
models / mari takahashi, jess mantell, yuko wakana, sawamura, izaba

collection
assistance / yuko wakana
pattern / sonoko kato, naoko ogata
knit / chika sai (squnabicona)